Committed to Growth & Success through Partnerships
Monetize the agency that you have worked hard to build with the opportunity to grow your business by maintaining your clients, carriers, and leadership team while gaining access to best-in-class industry resources.
Build a Successful Partnership
SouthPoint Risk invests in entrepreneurially run independent insurance agencies that are focused on accelerating the underlying value of their agency by executing a two-pronged strategy of acquisition and organic growth.
What started as a small independent insurance agency has grown to become one of the largest within the state with over 85 employees across seven locations throughout Tennessee and southern Kentucky.
Over the past 30+ years, SouthPoint Risk has expanded its footprint throughout the southeast while maintaining healthy and steady growth.
Years of partnership experience
Key Differentiators
Retain Management
Agency principals maintain management roles and leadership structure to increase the value of the agency.
Preserve Brand Identity
Smooth agency name transition to preserve agency brand identity and local presence.
Ongoing Support
You can get back to your client relationships, while we provide ongoing support by taking on the administrative burdens.
Success Strategy
Identify Opportunities
We invest in firms that we expect to be successful in their own right, and we are committed to helping agency partners identify opportunities for further growth through add-on acquisitions and leveraging the benefits of economies of scale to drive organic growth.
Proven Framework
Each core investment is negotiated individually within a proven framework based on the specific characteristics and needs of the agency as well as the goals of its principals.
Investment Structure
Our investment structure aligns with the best interest of the agency partner, its clients, employees, and SouthPoint.
Growth Strategy
Participation in Upside
The growth and performance of the agency are directly reflected in the value of their interest.
Our model provides material participation in the growth and performance of the agency to those managers who are most responsible for continuing to build value.
Operation Autonomy
Agency managers remain in place, working to increase the value of the agency, which maintains its leadership structure.
SouthPoint’s involvement is centered on long-term strategy and growth initiatives, so agency leaders can focus on what they do best—running a successful business.
Realization of Agency Value, Perpetuation, and Succession Planning
Agency managers immediately realize realize the value of their agency while at the same time ensuring the continuity of the agency’s operation and leadership team.
These flexible strategies provide for a seamless transition and perpetuation process that benefits management as well as customers.
Economies of Scale
Agency managers have access to best practices, new markets, strategic support, and enhanced operational capabilities.
SouthPoint coordinates access to shared administrative programs such as comprehensive benefits package, 401(k) plans, and agency E&O coverage.
Access to Best-In-Class Resources
SouthPoint Risk allows your agency to maintain relationships with your clients and carriers to maintain leadership of your team while gaining access to:
- Expanded market access and leverage, with nearly 50 top insurance carriers including the nation’s top specialized niche carriers.
- Ongoing support services including accounting, taxes, human resources, administrative tasks, and managing office personnel.
- Amplified brand recognition.
- Leadership and support team in all lines of business including commercial and personal insurance, benefits, and financial services in addition to niche market experience.
- A network of high-quality agency leaders, risk management professionals, and insurance solutions.
A Track Record of Our Successful Partnerships
Agency Highlights
- Rich company culture embodying core values.
- An established leadership team that’s committed to empowering and investing in quality people, carriers, and processes.
- Knowledgeable hands-on sales team.
- 30+ years of acquisition experience including onboarding over 15 agencies.
- Provides sales direction as well as tracking production for sales executives.
- Assists in positioning your agency for future success.
Interested in partnering with us?
Our experienced team will help you navigate the merging process so you can focus on what you do best – running a successful business.
Ongoing Support Services
Our top priority is to provide outstanding ongoing support services for each agency that partners with us including taking on a large portion of administrative burdens by supporting functions such as:
Contracts & Licensing
Accounting & Tax
HR & Employee Relations
Training & Development
Legal Support
Marketing & Advertising
Insurance & E&O
Information Technology (AMS, etc.)
Aqusition Team
Tracy Lomax
President, CEO
Tracy Lomax is the President and Chief Executive Officer at SouthPoint Risk.
He has over 20 years of industry experience through time with Allstate Insurance Company, State Auto, and SouthPoint Risk. He has spent his entire career in the insurance industry. Tracy serves as a panel member on multiple Insurance Advisory Boards. Tracy was raised in West Tennessee and later attended the University of Tennessee at Martin, where he earned his Bachelor of Administration degree in Business Management.
